This brow wax is designed to provide maximum hold and maximum impact, all while being self-activated. To achieve the best results, use a spoolie to apply the wax to your brows. Gently comb through the hairs in upward motions, and once you have achieved your desired shape, lay them flat. With this hold wax, you can trust that your brows will stay in place all day long.This item cannot be exchanged or returned.