About Us

The Middle East’s largest fashion retailer.



Headquartered in Dubai, Splash is the largest fast fashion retailer in the Middle East.


Part of the Landmark Group, Splash was founded as single-brand store in Sharjah in 1993 and has since grown to over 220 stores and over 55 brand stores across 14 countries worldwide.


Considered a trend-setter in the region, we boast an extensive, award-winning collection of popular clothing for women, men and teens. We are also the go-to destination for a gamut of international brands like Lee Cooper, Bossini, ELLE and Being Human.


Splash has also successfully created some of the region’s biggest and most popular brand properties. These include our bi-annual fashion shows and annual calendar launches that have now become part of the region’s social calendar.


We are a proud and active member of the Better Cotton Initiative (BCI). BCI is a non-profit organization that aims to reduce the environmental impact of cotton production and improve livelihoods and economies in cotton producing areas.


Splash Fashions has committed to 50% of its total cotton being more sustainably sourced (including BCI and organic) by 2020.



offering the latest styles for women, men and teens.


passionate about helping customers set trends.

Million sq.ft

showcasing men's wear, women's wear and accessories.


including those in the Middle East, Africa and the Indian subcontinent.


Splash was named one of the top companies to work for in Saudi Arabia at the prestigious Great Place to Work® 2016 awards. We were the 1st fashion retailer to win, securing an impressive 6th place. Additionally, Splash was awarded with “Superbrand” designation in 2014, the “Powerbrand” designation in 2013 and has been listed among Forbes Arabia’s “Top 40 Arab Brands”. We also won the Grazia Style Award for “Best Place to Spend AED 500” in 2010, the Dubai Lynx Awards in the Design category in 2014 and the Most Admired Retailer award at the 2011 Retail ME Awards.