With spring just around the corner, it’s the perfect time to give your wardrobe a bit of attention. Luckily we’re on hand to offer some inspiration for the coming season’s look and feel.

Our Splash store at the Mall of the Emirates recently unveiled the Spring/Summer collection for 2012, giving fashion fans a sneak preview of what will be hitting the shops later this year.  

For woman, our new collection adds a splash of colour to your wardrobe – it’s all about being bold, beautiful and daring. Tropical prints were a big hit at the collection launch, with printed tops emphasising associations with bright, beautiful weather – including palm trees and juicy peaches. Other fruits to make it out of the fruit basket and onto these fun printed tops include bananas, strawberries, oranges, lemons and cherries, each combined with a 50’s-inspired polka-dot pattern – the ideal way to add a playful touch to any weekend outfit.

The big look for men is Romantic Nautical - a theme that plays on fun-filled days spent at the seaside or a leisurely stroll along the Riviera. The nautical style is all about looking crisp, classy and elegant - think of being on the deck of an exclusive cruise ship, or lounging by the bar at the yacht club, and you’re right on-track. It’s a look that shouts refined luxury and effortless style.

The showcase offered fashion conscious Splash fans a glimpse of the coming key trends, but keep an eye out in-store and online to see all of the latest fashions for the new season.

So you’re at the gym, sweating it out, red faced, your hair’s a mess... and you’re wearing an old, oversized t-shirt and shorts. It’s not the prettiest image, is it?

If you look the part, you’ll feel the part. If you make a style statement your next trip to the gym will leave you looking good and feeling great! Well-designed workout gear that fits your body is a sure way to make you look and feel more sporty, so you’ll be better equipped to face the rigors of the gym.

Here are a few tips on upping your fitness fashion game:

• Bright colours lift your mood and make you feel more feminine. Try a little colour blocking mix ‘n’ match.
• Instead of resorting to baggy clothes, wear pieces that stretch; they’re comfortable, figure-flattering and don’t hide your body – it’s good to watch the weight disappearing before your eyes.
• Tracks can be a girl’s best gym friend; they look good on all body shapes and are comfortable for any workout.
• As with all clothes, fit is extremely important - constantly pulling up straps or your waistband during a workout is a disruption you can do without.

Once you’ve made the decision to get your body fit, it’s time to face the hard work of getting into shape. Looking good means feeling good so now is the perfect time to improve your style at the gym. Y’ll be less likely to miss a workout if you have a cute outfit to show off!

Calling all aspiring models: if you’ve got style, Get Dirty!

Splash is looking for fresh new faces for our new DNM ‘Get Dirty’ Denim Campaign. We want college students with some serious attitude and flair, guys and gals who aren’t afraid to show off their style in front of a crowd and represent one of the Middle East’s biggest homegrown fashion brands.

What do you get in return? Only a shot at walking the ramp with pro models at the Splash Fashion Show, Dubai’s biggest, broadcast to a TV audience of millions. You also get to take home whatever you wear, plus Splash Gift Vouchers to keep your looks a la mode.

So what are you waiting for? Signup is a snap – just share your information and a couple of your best photos, and we’ll let you know if you’re invited to join the big show. Register online or via Facebook and you might just be selected to debut fresh, dirty denim from Splash.

Touted as the world’s first 13-image calendar - with combined influences from ancient Mayan predictions and sci-fi B-movies - the second edition of the Splash Calendar explores the prophecy of the End of the World on December 21, 2012. 

The calendar ends on this date only to start again on December 22, 2012, in what we call ‘A New Beginning’. An artist’s vision of the New World, the calendar brings to life a world of ultramodern glamour against a backdrop of bare metal and warm colours.

Bound to tickle the creative fancy, this fascinating combination of art, vision and fashion features sets created by a team of international technicians specially flown in for the shoot. Every prop used is made from recycled materials, including the custom-made
outfits worn by the model. An art connoisseur’s piece, the 2012 Splash Limited Edition Calendar portrays 13 different avatars of new world glamour in unprecedented creativity and optimism.

With a vision to make the calendar a part of every home's living space, the calendar will also be available in a desktop version across all Splash Stores in the region from January 1, 2012 along with a minimum purchase of AED 100. Here's to a new beginning!