Splash 'A New Beginning'

What started as single brand store journey in 1993, is now a high-street fashion powerhouse and Middle East’s largest fashion retailer. Splash as an immensely popular brand captures the essence of fashion in everyday life and connects with its audiences through collection, emotion and attitude. With an eye for the latest global trends, the brand moves forward to re-define its product portfolio while the brand philosophy remains the same.

Splash caters to a customer’s every lifestyle need showcasing popular collections for men, women and teens with a gamut of 35 brands under its portfolio of which 24 are designed in-house and the other 11 are international. Revamping this portfolio, the start of 2012 will see Splash create a unique shopping environment by introducing a uni-brand concept across its stores. This concept will give customers the ease of browsing through various collections, all under the brand name Splash but divided into categories like Splash Youth, Splash Woman, Splash Accessories, and so forth. Hand-tags on every item will also ensure increased customer satisfaction and brand credibility while retaining the originality of fun and functionality while shopping.

A brand which constantly believes in raising the bar, Splash takes a step forward into the world of fashion by realigning its product offering to meet the ever-changing lifestyle demands of its customer and re-instating their trust in the brand. With plans to reach a 150 stores target in 2012, Splash will also debut in new countries, which will mark another new beginning for the brand.

Staying true to its brand philosophy, Splash has achieved a multitude of milestones in its journey of 18 years and received several significant industry accolades. Being awarded the “Superbrands” status in 2011 & 2010 and winning the Most Admired Retailer along with the Most Admired Marketing Campaign Awards at the Images RetailME, 2011, the brand is soaring new heights.

Brand values

The Essence of the Splash brand is very simply "International Fashion at Great Value"

Splash Fashion employee facts

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  Total retail area of over 1.3 million square feet.

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  Presence in 10 countries and growing.

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  Awarded the Superbrands title in 2010 & 2011.